Questionnaire

As a part of my research and planning towards my product, I have created a questionnaire that will collect quantitative data to find out what my target audience most like to see in a horror film, what attracts them to a horror film and also to find out in more detail who my target audience will be, by looking at whether people of different age groups/ genders actually like to watch horror films and who would be more likely to go and see a new release at the cinema.
Here is a sample of my questionnaire:

1.       Are you Male or Female?

                  Male

Female

        2. What age are you?

·         15

·         15-18

·         18-30

·         30-50

·         50+

     3.  How often do you watch films?

·         Never

·         Monthly

·         Weekly

·         Daily

·         More than once a day

       5.       Do you like horror films?

·         Yes

·         No

      6.       What most attracts you into going to see a new film?

·         The genre

·         The actors/actresses

·         The director

·         The plot/story line

     8.       Which of the below are you most scared by when watching a horror film?

·         Ghosts

·         Aliens

·         Murderers

·         Masked Killers

·         Children

·         Clowns

      10. What is it about horror films that appeals to you?

·         Action

·         Suspense

·         The shock factor

·         Characters

·         Story Line

·         Sound effects

    12.   What type of horror film do you prefer?

·         Supernatural (Paranormal activity, the fourth kind, The Ring etc.)

·         Slasher (The strangers, Prom night, Scream etc.)

·         Gory (Saw, Wrong turn, Final Destination etc.)